Lifestyle + MDGs – Global Learning for Modern Performers

Lifestyle App
interactive SMS napkin

The term "Modern Performers“ refers to young urban high achievers. These people are well educated, they strive for success in their careers, and are well connected, holding key positions in economic and state authorities. Despite being rather open to current global developments, they have rarely been targeted by development education. Our project Lifestyle  + MDGs aimed to change this. We therefore developed 24 innovative methods to present development educational topics to Modern Performers. The material we came up with ranged from ice-scratchers for cars with messages on climate change to sustainable smartphone apps.

Kai Diederich

Information material
Mini Manual (German)

2010 – 2013

Cooperation partners
Instituto Marquês de Valle Flôr (IMVF), Salesian Missionary Voluntary Service/Youth for the world (SWM), EDUCON CZ, DEAB, Cetpro Don Bosco Majes

This project was implemented with the financial support of the European Commission and the German Federal Ministry for Economic Cooperation and Development.